Children’s National Campaign
Each year Children’s National promotes an annual employee giving campaign. Convincing employees to contribute part of their salary back to their employer can be a difficult task, but for the 2013 I Care. I Share. campaign we thought it would be most compelling to share the stories of Children’s National employees who found themselves in the role of a patient family. In this tabloid eight employees share what it was like to bring their own children to Children’s National for treatment, and how these experiences have made them uniquely grateful. Family photographs accompany their personal stories to make an emotional connection and inspire coworkers to contribute to the mission. Designed while at Levine & Associates—Marco Javier, Design Director.
2013 I Care. I Share. Employee Campaign tabloid
2013 I Care. I Share. Employee Campaign 24×36 posters