BBYO
BBYO is the world’s largest Jewish youth organization, and every year they mail out a Summer Experiences brochure to promote and increase registration for summer programs. In addition to supporting BBYO’s position as a vibrant, teen-led movement that promotes leadership, service, and personal connections to Jewish identity, the 2013 brochure was redesigned to make a bigger impact on both the teens and parents weighing in on summer plans. Past brochures were more targeted towards teens and less so towards parents, and the redesign resulted in a brochure that was similar to a double-issue “flip”magazine, where one half was meant for teens to read and the other half was created specifically for parents. This allowed the content and messaging to be uniquely tailored to each audience. The design transported a direct-mail piece into a magazine that teens and parents would be excited to browse through. Designed while at Levine & Associates.
BBYO Summer Experiences Brochure