Nation’s Report Card
To better communicate The National Assessment of Educational Progress (NAEP) 2013 test results for fourth- and eighth-graders in mathematics and reading, a microsite was embedded in the Nation’s Report Card website. In an effort to help the public gain more insight from the data, the microsite needed to present the data and results in a more meaningful manner. The sitemap and content were carefully considered in order to tell a story not only about what the test results were but also how these results related to the bigger picture. The design enabled these highlights to be narrated in a way that the audience could easily grasp. User experience was incredibly important and needed to encourage users to interact with the data and learn more through exploration. Through bright colors, font choices and streamlined chart design, a refreshed and energized look was developed that transformed complex data into information that users would find welcoming and easy to understand. In addition, the structure and navigation of the site allowed for more than one way to explore the results. Since the results were presented in a narrative, question and answer format, the user could intuitively navigate the site in a linear path. However, for repeat users or those wanting to visit specific sections of the site, the design and site structure allowed for alternate pathways of navigation. Designed while at Levine and Associates—Design Director, Marco Javier; Art Director, Greg Sitzmann.
Web design for Nation’s Report Card microsite