Three Hot Pigs
A small BBQ sauce manufacturer in central North Carolina has gained great success in local markets. In order to take their sauces nationwide with a new line of zesty, full-flavored and fiery products, this manufacture seeks a bold redesign for their products. The concept behind this new product line was all about how North Carolinians love their pork. This approach praises the pig and the sauce they cover them up in. People might question if North Carolinians “love” the hog too much, but there is no such thing. The sauce is so good, you’ll understand their love affair with the pig. Student work—logo and packaging design, illustration, brand-name creation, copywriting.